Do You Speak Design?

Styles come and go. Good design is a language, not a style.Massimo Vignelli


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Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs


Lessons From a Business Pioneer

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Is It The Right Way ?

You don’t think your way to creative work. You work your way to creative thinking. – George Nelson

If you think good design is expensive, you should look at the cost of bad design.Ralf Speth


Cheap Is Expensive

Design is a solution to a problem. Art is a question to a problem.John Maeda


There Is Always A Way

What Do We Need?

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. – Don Norman

The Wealthy Mind

The Grass Is Not Greener 

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.Antoine de Saint-Exupery


There is no such thing as a boring project. There are only boring executions.” –Irene Etzkorn

Fun Fun Fun

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Visionary and prolific, Karim Rashid is one of the most unique voices in design today. With more than 4000 designs in production, nearly 300 awards to his name, and client work in over 40 countries, Karim’s ability to transcend typology continues to make him a force among designers of his generation. The cooperation between Era and Karim was primarily a desire to apply the principles of universal design that Era has been using for years in the development, manufacturing and marketing of its eco-products and adapt them to the unique vision and concept of Karim's action and thinking.


The Collab